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Mary Earps and the dangers of the 'girl-bossification' of women's sport

When 'girlboss' personas and toxic-positivity clash in the women’s game

Flo Lloyd-Hughes's avatar
Flo Lloyd-Hughes
Nov 04, 2025
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Credit: Getty Images

Any woman that has grown up in the 21st century has probably become familiar with the term “girlboss”.

I first came across it in the 2010s when I read a book of that name written by Sophia Amoruso, the founder of NastyGal, a vintage clothing website that went bankrupt in 2016 and was sold off to fast-fashion giant BooHoo (now known a…

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