Business

Business of Women's Football Insider: Can London City afford their summer splurge?

The latest edition of The Cutback’s business newsletter takes a closer look at a summer of big spending across the women’s game

Sep 7 • Callum McCarthy

Why the WSL teamed up with Alexia Putellas for YouTube play in Spain

Superstar’s first game streamed online as mainstream broadcaster deal snubbed in favour of digital play

Sep 4 • Flo Lloyd-Hughes

Liga F is buying another chance to build an audience

Spanish top division enters new broadcast chapter ahead of 2026-27 season

Aug 27 • Callum McCarthy

What effect did the 2026 men’s World Cup have on NWSL attendance?

There were plenty of venue changes, challenges and potential for increased attendance as the NWSL wrestled with a World Cup in the United States.

Aug 7 • Theo Lloyd-Hughes

Exclusive: Women's Football Show not returning to BBC for 2026-27 WSL season

Long-running highlights show has been scrapped in place of new offering.

Aug 5 • Flo Lloyd-Hughes

WSL returns to Sunday nights on Sky as kick-off times change in 2026-27

More Friday night fixtures planned and simultaneous Sunday kick-offs also reduced.

Jul 30 • Flo Lloyd-Hughes

FA searching for new Women's FA Cup title sponsor as Adobe deal comes to an end

Adobe's deal will expire on 31 July after three seasons.

Jul 15 • Flo Lloyd-Hughes

Business of Women's Football Insider: Germany go for independence, more on Sunderland and Durham sales

The inside track on all the big deals and business stories from across women's sport

Jul 15 • Callum McCarthy

Lifting the lid on Liga F's new deal with Pau Gasol-backed venture

A closer look at what the investment really means for women's football in Spain and why four clubs didn't back the deal

Jul 9 • Callum McCarthy

Exclusive: WSL Football secures new partnership with AirBnb

Travel platform will launch £1m accommodation fund to support players

Jun 3 • Flo Lloyd-Hughes

Searching for rituals: Unpacking The Cutback's new report on the commercial future of women's football

A closer look at The Cutback's new report From visibility to viability: A blueprint for the next phase of women’s football

Jun 2 • Callum McCarthy

World Sevens delivers London party but long-term identity remains unclear

Third edition of seven-a-side tournament was a hit with players and fans

May 30 • Flo Lloyd-Hughes

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