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What the WSL and brands can learn from Ally's women's sports strategy
The US bank has got ahead of the game through smart partnerships and savvy activations
Apr 21
•
Flo Lloyd-Hughes
9
Business of Women's Football Insider: The Champions League's marketing problem, and another NWSL attendance record smashed
The inside track on all the big deals and business stories from across women's sport
Apr 8
•
Callum McCarthy
16
1
3
Exclusive: Chelsea exploring permanent move to Stamford Bridge next season
WSL side in talks to stage all home games at main stadium
Mar 24
•
Flo Lloyd-Hughes
21
1
Exclusive: World Sevens Football to return with WSL edition in London in May
The seven-a-side tournament will be staged at the Brentford Community Stadium in the lead up to Women's FA Cup final on 31 May
Mar 20
•
Flo Lloyd-Hughes
and
Conner Roberts
10
1
Business of Women's Football Download
A snapshot of the big deals and business stories from across women's sport
Mar 5
•
Callum McCarthy
8
The Business of Women's Football Download
A snapshot of the big deals and business stories that have happened across the women's game across the last month
Feb 5
•
Callum McCarthy
9
2
Gotham's Yael Averbuch: NWSL salary cap is 'still not enough'
Gotham GM speaks exclusively to The Cutback about the league's salary cap and new High Impact Player rule
Feb 1
•
Flo Lloyd-Hughes
5
Leah Williamson signs with music-focused talent agency Fivethree
England captain joins forces with new agency co-founded by Olivia Dean's creative director
Jan 26
•
Flo Lloyd-Hughes
11
The Kang dilemma: Vital investment, multi-club ownerships - and the warning signs
Women's football's main benefactor continues to wield influence but is it good for the game?
Jan 23
•
Flo Lloyd-Hughes
11
3
The Deloitte Football Money League has a US-shaped hole
With NWSL clubs conspicuously absent and European revenues inflated by allocated funds, the latest rankings offer a distorted view of where the real…
Jan 21
•
Callum McCarthy
14
1
Why the WSL's viewing figures don't tell the whole story
Last November's Arsenal-Chelsea TV audience alarmed fans. What's behind it is worth unpicking
Jan 14
•
Callum McCarthy
18
The NWSL should raise the salary cap rather than create a new rule for Rodman
The Trinity Rodman contract saga has exposed salary cap limitations across the league
Dec 12, 2025
•
Theo Lloyd-Hughes
5
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